June 13, 2017

Here's What All Those Website Companies Aren't Telling You

I know you have seen the ads for Wix and SquareSpace and GoDaddy and others touting easy,[…]
May 16, 2017

When was the last time you talked to your customers?

I don’t mean to take an order. I mean to find out how you can do better. If there hasn’t been a[…]
May 09, 2017

“Personally, I think you will like this”

When you walk into a business that you frequent and the person behind the counter greets you by[…]
May 02, 2017

The Key to a Successful Mobile Website is Subtraction

There is no doubt that our cell phones are an integral part of our lives. If you don’t believe me,[…]
April 25, 2017

Are You Making Decisions or Knee Jerk Reactions?

Twice per month, I get together with some fellow entrepreneurs and brainstorm with each other about[…]
April 11, 2017

The Three Most Important Features of Google Analytics

Google Analytics (GA) is a powerful analytics tool. I know that statement is not very original but[…]
January 17, 2017

Five Website Design Trends That Will Never Go Out of Style

Every year someone comes out with an article about design trends. They write about colors and[…]
December 20, 2016

Clarity and Simplicity are the Cornerstones of Conversion Rate Optimization

Have you ever been frustrated after clicking on an ad or tweet for an offer and come to a page[…]
December 06, 2016

Your SEO Campaign is Only As Good As Your Conversions

There is no doubt that driving traffic to your website is imperative to its success. However, I[…]
November 29, 2016

Why conversion optimization is so important for your eCommerce business

According to Wikipedia, conversion optimization, or conversion rate optimization (CRO) “is a system[…]